adagencies

Found on Youtube - one young convert.

By now, if you live or work in London, you will probably have seen our outdoor campaign launching new Lurpak® Lightest. It’s a hard one to miss. It’s everywhere. On everything. How very exciting. The rainbow was lovingly constructed by hand (not Photoshop, fact fans) by set designer Nicola Yeoman...

The other night team W+K went off to the bash for the 2011 ANNAs - the awards for the best advertising in UK national newspapers. We were chuffed to pick up the main award of the night: The ANNAs Hall of Fame winner for best press campaign of the year...

Wieden + Kennedy London are celebrating winning the Campaign of the Year at last night’s ANNA’s.  (The Awards for National Newspaper Advertising) for the Honda press executions “sweetcorn”, “lightbulb” and “fish”.  It is the third time that the agency has won this award. Previous winners have been for Nike in 2006 and Honda in 2009.

The mission of the Anna’s is to shine a spotlight on the best newspaper ads and to inspire agencies and advertisers to make the most of the power of national newspapers.

View the list of 2012 winners at the Anna’s: http://www.the-annas.co.uk

Creativity har nu släppt sin Agency of the Year and 2011 A-List och F&B finns med i ett hedersomnämnande som Special Mention Standouts. 

Förutom digitala kampanjer för IKEA, lyfter Creativity även fram IQ Smoothness och If Magic Claims Handling. 

Creativity Magazine just published their 2011 Agency of the Year 'most creative shops' List. Wieden + Kennedy showed up twice in the top ten, with our London and Portland offices both getting a mention. Of London they said, "Cats with thumbs, sexy butter and daring digital make for a creatively...

New for Nike Fuelband from W+K Portland. Great fun.

Under construction: And completed: Pics by Lurpak Creative Director Ray, who was so excited about this that she spent her Saturday going down to check on the build.

Forget about resolutions, 2012 is all about starts! As part of our Start of Something Different campaign for NESTEA we have been asking fans to tell us what that something different is that they would like to start. Inspired by the responses, we have been working with Jeremyville to bring...

För många är soffan en viktig del i hemmet. Så innan du bestämemr dig behöver du provsitta i den. Ligga i den. Resa dig upp, ta ett par steg tillbaka och betrakta den. Passar den bra?

The Sofa Player är ett nytt koncept som uppmuntrar dig att utforska IKEAs mest populära soffor på ett annorlunda sätt. 

Varsågod och sitt, ligg, stå, sitt igen...

Last night saw the opening of the #makeitcount exhibition at the Nike’s premiere space in Shoreditch 1948. The exhibition showcases high profile British athlete’s portraiture captured for the #makeitcount campaign. Shot by reportage photographer Adam Hinton, the portraits portray the pure exhaustion experienced during their training and the pain these...

Lurpak®, the No.1 BSM brand by value in the UK*, is launching new Lurpak Lightest Spreadable, its biggest NPD launch in 10 years, offering health - conscious consumers a new low fat product that doesn’t compromise on taste. The launch is supported by a £10M national marketing campaign spanning TV, press, OOH, digital, in-store and experiential.

Created by Wieden + Kennedy London, the campaign wants to banish for good the overly worthy and slightly sad image of health food. Rather than following category norms of health benefits and dieting messages, the spot celebrates the world of delicious, healthy food by luxuriating in colour, texture and taste. All of the elements of the campaign are knitted together with this rainbow spectrum, injecting optimism and lightness into the work.

The 60” TV spot, directed by Dougal Wilson at Blink, breaks on Sunday 15th January. The spot is a dance between the senses – a visual bombardment of colour, movement and textures. The viewer moves through a rainbow showing the more exciting world of healthy food with Lurpak Lightest Spreadable at the heart of it. Several camera and animation techniques were used, allowing ingredients to be seen in a new, joyful light - travelling through the heart of red cabbage and following the dollop of Lurpak Lightest as it bounces with corn on the cob in a saucepan. A song provides the spine of the spot, with Rutger Hauer lending his distinctive tones.

The rainbow featured in the print campaign was lovingly constructed by hand – there is no camera trickery involved. It was created by set designer Nicola Yeoman and her team, and photographed by Dan Tobin-Smith. Built over three days, the structure comprised of more than 60 types of fresh produce.  None of the food used to create the rainbow went to waste either.  The produce from the shoot was given away to award- winning UK charity, Fareshare, who were able to put the food to good use through community dinners.

The 48-sheet OOH campaign, planned by Carat, goes live across the UK on the 23rd January, and will also appear across premium sites such as the Imax, Clapham Colossus and Battersea 7 in London.

Simon Stevens, Senior Vice President for Arla Foods, said: ‘‘Lurpak Lightest is our biggest product launch for 10 years, and our 2012 campaign reflects that. Building on the voice we have established for the Lurpak brand, we’re showing people that healthy food doesn’t have to mean boring food”.

Dan Norris and Ray Shaughnessy, Creative Directors at W+K, said, ‘It was an interesting challenge to do something new and different in the world of healthy food. With the Lurpak Lightest launch we've tried to inject fun and, importantly, deliciousness into what can be a boring and worthy place.’

For more information about Lurpak Lightest, visit Lurpak’s revamped website www.lurpak.co.uk or www.facebook.com/lurpakbutter, created by digital communications agency Outside Line.

* Source: AC Nielsen 52w/e 29th Oct 2011  

The #KobeSystem is where the successful find more success. You don't have to listen to us, though. Take their word for it.

Välkommen till If Sendasong Studios. Platsen för dig som vill sjunga in en alldeles egen version av "Don´t you worry ´bout a thing" (original av Stevie Wonder). Kanske för att skicka till någon som vrickat foten i liften, missat uppkörningen (igen...), fått influensa eller bara känner sig lite halvhängig. 

Här sjunger du enkelt in din alldeles egna version, tillsammans med If´s studioman. Sedan kan du antingen skicka den vidare till en kompis, med en personlig hälsning, eller tävla i galleriet och vinna en heldag i en riktig studio.

Sätt igång med röst-uppvärmningen (Bambararrarararaaaaa, prilleprolleprilleproll o.s.v) och kliv sedan in i studion.

 

Our former Honda client Simon Thompson was in Detroit for the Motorshow and visited the Honda stand to check out the new Honda NSX (pictured below - drool). He took the picture above to show us that Honda USA were playing our Impossible Dream commercial on the stand. *Proud*.

We are delighted to announce the launch of our new campaign for Lurpak Lightest. Not only is it a new campaign, it’s a brand new product and Lurpak’s biggest launch in 10 years. It’s a hugely important launch for the brand, allowing them to compete with other low fat spreads...

Dannie Stewart proving that going back-to-basics with the iphone is the way forward. Retro handset for all mobile phones – http://amzn.to/As76rB

De är många som pratar om mobilwebb hit och Webapps dit. Alla företagshemsidor ska så klart berikas med en mobilversion. Varför denna hysteri kring mobilwebb?

Jag är en av dem som ställer sig lite frågande inför allt de där, jag trivs ganska bra att surfa runt på webbsidor i standard utförande, i alla fall webbsidor som funkar med touc- screens . Mobilwebb i dess vanligaste form tar man bort en massa information och i princip är vi tillbaka till grundinformation såsom kontakt, karta osv. Hela idén med att ha en mobilversion av sin webbsida är inte att ta bort information utan att göra information enkelt att nå med en mindre skärm. De är där Responsive Design kommer in. De handlar om att design och struktur förändras till vilken upplösning eller för den delen vilken webbläsare besökaren har.

Ett bra exempel och ja, jag kommer ifrån Staffanstorp men jag älskar  ändå hur dem har löst sin layout. De använder inte någon speciell mobilversion utan ren Responsive Design

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Ads Worth Spreading är ett initiativ från TED för att hitta och sprida innovativ och inspirerande reklam. Ett av bidragen i år är IKEA Vaggvisor. Se filmen och rösta här.

Läs mer om Ads Worth Spreading eller följ dem på Twitter.

 

We blogged earlier about our new 'Make it Count' campaign for Nike. This is the year to step up and Make it Count. To celebrate Nike has launched a campaign which sees top UK athletes make their pledges for the forthcoming year, whilst inspiring people to be part of the...